While KFC has always stood out for the unbeatable taste of its fried chicken, there was one menu item that was like a real Trojan horse, stirring up controversy and drawing some negative coments: the fries. So, we decided to change them up and make a big launch! We invited influencer Emma Guerrero to take our fries to new heights—literally—to 16,000 feet in the air. There, in the middle of the adrenaline rush from a parachute jump, Emma threw our fries into freefall, streaming every second live.

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