For Indurama, the well-known home appliance brand in the region, we set out to capture with humor those everyday quirks that make Peruvian households unique—showing how appliances often become more than just appliances: a stove doubling as a pot drawer, or even a last-minute mirror before heading out. The campaign playfully amplifies these habits, inviting families to laugh at themselves and see a bit of their own story, while celebrating the creativity and authenticity that define us.

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